Discovery moved. Your dashboard didn't.
The first place a shopper goes in 2026 isn't Google. It's an AI engine. Three things change instantly: shortlists shrink, comparisons are AI-written, and the "frequently bought with" graph belongs to whoever AI decides to pair you with.
Shortlists are shrinking
A Google SERP has 10 organic positions. A ChatGPT recommendation has 3. Your share of the new shortlist matters more than your rank.
Comparisons are AI-written
"X vs Y" prompts return AI-authored verdicts. The words AI uses to describe you — accurate or not — become the buyer's mental model.
Frequently-with is the new aisle
AI decides which brands appear next to yours. If your competitors are paired with the right adjacent products, you lose by association — silently.
A continuous monitoring infrastructure, built for commerce surfaces.
Prompt corpus
For your category, DUNkē maintains 5,000+ high-intent buyer prompts — discovery, comparison, sub-category, intent-tagged.
Multi-engine run
Every 4h, those prompts hit ChatGPT, Perplexity, Claude, Gemini, AI Overview, and Copilot. Responses parsed for entities + context.
Scoring + indexing
Each mention scored by context, position, sentiment. Citations indexed permanently. Trends computed live.
Action + alerts
Recommendations land in your X Box. Slack alerts on drops. Approval-routed brief generation.
Where AI actually places you — across engines and prompt clusters.
Switch engines and prompt types to see your recommendation surface, then zoom into the semantic cluster graph of your category.
For premium running shoes in this range, your brand is often compared favorably to Nike Pegasus. Your brand tends to win on daily comfort and ethical sourcing, while Pegasus is preferred for high-mileage marathon training. Adidas Adios sits between them.
Prompts where buyers ask AI to compare you against competitors. Visibility here directly shapes shortlist outcomes.
How DUNkē operates.
The X Box pipeline ships intelligence end-to-end. The recommendation engine ranks every detected gap by impact — mapped to content, schema, or distribution.
Pipeline · this week
Routed to stakeholders
Human-led intelligence
ChatGPT shortlist position dropped on "running shoes under 8k" — competitor pushed a bigger comparison pillar. Counter-brief drafted, routing to Sneha now.
Picked up. Adding "vs Nike Pegasus" + "vs On Cloudmonster" coverage to the pillar. Schema markup ready.
— The same operational layer that runs every Age'X engagement. You operate inside it, not on top of it.
Add comparison pillar · "running shoes under ₹8k"
Detected absence in 14 high-intent comparison prompts. Estimated impact: +8 visibility points across ChatGPT and Perplexity. Recommended structure included in brief.
Strengthen pairing with "daily training shoe"
AI engines associate competitors more strongly with this use-case. Targeted content + schema updates can re-align entity graph within 30 days.
Counter "vs Nike Pegasus" prompts · 4 engines
Competitor owns the comparison narrative across 4 engines. Reverse-comparison page plus PR placement on running.review can flip 2 surfaces.
Surface in Google AIO for category roundups
Zero AIO presence in 18 tracked queries. Pillar update + structured data deployment opens AIO surface within 4–6 weeks.
"Premium runner" citations falling · 18% / 30d
Likely cause: stale press coverage being deprioritized by AI. Refresh-and-distribute pattern can stabilize within 2 weeks.
The competitive landscape, quantified.
Saturation across the category, plus the recommendation graph that shows where each competitor sits in relation to you.
Category SoV breakdown
Nike34%
Adidas22%
Asics11%Who answers what
Hover any competitor node to inspect their authority signal, prompt overlap with you, and recent movement.
Always on. Always interpreted.
Live activity across the portfolio, paired with strategist commentary on what the signals mean.
“Your brand is visible in high-volume discovery prompts, but absent in comparison-stage recommendation environments.”
See how AI positions your category.
A 24-hour audit of your current AI visibility — engines, prompts, citation gaps, and a prioritized fix-list. Delivered as a working document inside the X Box.
You own D2C-positioned comparison prompts but lose at international-comparison stage. Counter-pillar drafted.