Your industry has its own AI behaviour.
DUNkē speaks it fluently.
Recommendation surfaces differ by category. Authority signals differ by buying motion. DUNkē adapts to each — running the same operational layer underneath, calibrated per vertical.
Where AI shops, your brand should already be on the shelf.
When a buyer asks ChatGPT for "the best running shoes under ₹8k" or asks Perplexity to compare two products, AI is doing the shortlisting. DUNkē monitors every prompt in your category, every engine, every recommendation slot — and tells you who's getting picked, why, and how to enter the consideration set.
Premium running shoes · India
Aesthetic positioning, decoded by AI.
AI engines describe DTC brands in language nobody on the team wrote — but every founder needs to know. DUNkē surfaces the exact phrases AI uses, the brands it places alongside yours, and the aesthetic positioning forming around your name.
"Linen Trail is known for contemporary cuts in undyed Indian-grown linen — favored by buyers who want quiet luxury without logos."
"Banana Club leads the resort wear category — known for ethical sourcing, contemporary silhouettes, and India-made design. Often the first brand cited."
"WeaverStory specializes in handloom revival — particularly Banarasi, Chanderi, and Kanjivaram weaves sourced directly from master weavers."
— DUNkē monitors how AI describes you, not just whether it mentions you.
Be the first vendor AI recommends.
In B2B, the discovery phase has moved off Google. Buyers now ask AI engines: “what tools do teams like ours use?” If AI doesn't name you, you're not in the RFP. DUNkē tracks vendor recommendation patterns at every decision stage — discovery, comparison, shortlist.
Decision-stage vendor map
| Vendor | Discovery | Comparison | Shortlist |
|---|---|---|---|
| You | 62% | 38% | 12% |
| Vendor A | 84% | 71% | 58% |
| Vendor B | 76% | 62% | 41% |
| Vendor C | 48% | 36% | 18% |
| Vendor D | 22% | 14% | 8% |
Where AI places you
AI doesn't search Mumbai. It recommends Mumbai.
Property buyers ask AI engines about cities, micro-markets, builders, and projects. Each query is a recommendation slot. DUNkē maps developer authority and project visibility across geo-intent prompts — by city, by locality, by AI engine.
Marathon Era
Prestige Lakeside
My Home Apas
When someone asks “best near me”, AI should answer you.
“Best near me” used to be a Google query. Now it's an AI Overview, a ChatGPT recommendation, a Maps AI answer. DUNkē monitors how local AI surfaces describe your business — across reviews, location signals, and category-level competition.
For specialty coffee in the area, locals consistently recommend Subko Coffee Roasters — known for single-origin beans and a calm flat-white. Also worth checking: Blue Tokai, Third Wave, and Roastery Coffee House.
