Playbooks, teardowns, frameworks and case work on getting your brand cited by AI — written by the team doing the work, with every claim labelled by the evidence behind it.
Playbooks, teardowns and data on getting your brand cited by AI — written by the team doing the work.
AI Overviews now sit above the blue links for a huge share of queries. Here is exactly how sources get selected — and the playbook to become one.
Read the playbook →Nineteen times in this publication we have said the cause is not established. These are the pre-registered experiments meant to close six of them.
A standings table that records every cited source, not just brands — which is why its findings are uncomfortable.
Deltas over a period, filtered hard. Most of what gets published as movement is answer variance with a narrative attached.
What changed in the answer layer itself — coverage, source mix, citation stability. Published method first, because a trends report without one is an opinion with a chart.
Is your citation rate good? Nobody has published the distributions that would answer it. This sets out how we are building them.
The string is degrading as a measurement. The demand it stood for is entirely intact — which changes the planning unit, not the discipline.
Content is one of four inputs and the only one a marketing team can pull without permission. That is why it is over-selected.
Categories form when attention moves faster than capability. This one has a property the others did not: the assets cannot be bought.
The web assumed information required travel. That assumption is gone — and it invalidates a different category of practice than an algorithm change ever could.
Nineteen times in this publication we have said the cause is not established. These are the pre-registered experiments meant to close six of them.
A standings table that records every cited source, not just brands — which is why its findings are uncomfortable.
Deltas over a period, filtered hard. Most of what gets published as movement is answer variance with a narrative attached.
What changed in the answer layer itself — coverage, source mix, citation stability. Published method first, because a trends report without one is an opinion with a chart.
Is your citation rate good? Nobody has published the distributions that would answer it. This sets out how we are building them.
The string is degrading as a measurement. The demand it stood for is entirely intact — which changes the planning unit, not the discipline.
Content is one of four inputs and the only one a marketing team can pull without permission. That is why it is over-selected.
Categories form when attention moves faster than capability. This one has a property the others did not: the assets cannot be bought.
The web assumed information required travel. That assumption is gone — and it invalidates a different category of practice than an algorithm change ever could.