The agentic AI browser dropped its paywall — and with it, a glimpse of how discovery changes when an agent does the clicking.
Perplexity removed the paywall on Comet, its agentic AI browser, making it free across iOS, Android, Windows and Mac — with agentic search, page summarisation and shopping built in.
Comet isn't a search box with a chatbot bolted on; it works across the pages you visit and can carry out tasks. As assistants increasingly act — and even buy — on a user's behalf, the contest shifts from ranking on a page to being the option the agent picks.
A $5/month Comet Plus tier shares revenue with publishers — an allocated pool paying out the large majority of subscription revenue, and compensating not just clicks but citations in answers and agent actions on a site.
Make your site agent-readable and your facts consistent, so an assistant can both cite you and act on your information without ambiguity.
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